Ride the Shift: Fueling a New Generation of Riders
The Problem
The South African motorcycle market is shrinking
Youth (16–30) are disconnected from riding culture
High entry barriers: Cost, safety concerns, and relevance
Motorcycle ownership is not seen as aspirational
The Mission
To reintroduce motorcycling as a smart, stylish, and empowering lifestyle for the next generation.
Cultural Reconnection
#StartWithTwo: A digital movement documenting young riders
Real Rider Stories: TikTok, Reels, Instagram
Rider Ambassadors: Young local personalities, hairdressers, mechanics, shop owners, students. (Influencers) Each posting their journey to getting their motorcycle.
Frictionless Entry
Ride Ready Starter Kit (R999/month)
Entry-level bike (Ace125/XR125/XR150/XR190)
Safety training + gear starter pack
License assistance
Community Creation
George PowerSport Youth Club
Age 16–25 exclusive
Events, group rides, rewards
2WheelSocial Nights
Gaming, VR ride nights
Rookie Ride Weekends (free riding events) George Powerscoot race
Education + Safety First
Free Ride Smart Clinics
Parent-Friendly Financing + Gear Packs
School Safety Talks with demo units
Roll-Out Timeline
Quarter
Focus
Action
Q2 2025
Q3 2025
Q4 2025
Pilot Launch
Local Activation
Wider Expansion
Starter kits, Youth Club,
High School outreach, TikTok ads etc
Mossel Bay, Knysna, Oudtshoorn
Digital First Engagement
My First Ride Reels: Local young creators
Ride Challenges App Concept
Leaderboards, destination logs, km-based rewards
What We Need to Execute
Dealer-approved ride bundle pricing
Creative agency partner for video rollouts
Local school, High School buy in
1-for-1 Motorcycle sponsorship
Marketing Channels
In-store: Event walls, youth showcase corner
Online: TikTok, Instagram Reels, local creator collabs
Events: Pop-up social rides, custom show & tell
Perks of Membership
Discount on parts
Discount on Accessories
Discount on Motorcycles(Fleet)
Licence training assistance through a sponsored motorcycle
